How do you go about changing the name of a well-known and beloved institution?
Drawing from both their nearly 150-year history and their future vision, we helped Augsburg College navigate a path to their new name, Augsburg University, strengthening their position of an inviting campus for world changers. We thoughtfully developed the Augsburg University Brand Ethos and identity and image system; brand guidelines; brand messaging; launch messaging; campaign development; media planning and analysis.
Building on a legacy is an exciting challenge that could only be accomplished with a deep understanding of a brand’s history and culture.
OUR SERVICES INCLUDED: