Project Description

MEDICA

How do you uncover key differentiators and reset perceptions in a competitive, commodity-driven environment?

OUR SOLUTION

We conducted eleven in-depth interviews with people in several leadership areas of the Medica business line, intently listening for key aspects of its history, relationships, innovations, and future direction. We developed a foundational message platform that aligned with the enterprise brand positioning and created compelling messages for eight different audience segments.

OUR SERVICES INCLUDED:

 

“It was great working with Hilgers+Werner on this project. They gave us a great strategic document that will provide the initial foundation we need. I can’t thank them enough for their work. It was thorough, thoughtful and first-class.”

–Dana Woods, Marketing Strategy & Communications, Consumer Markets

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