Project Description


How do you get an inspiring organization to pivot from a small nonprofit to an international destination?


We started with in-depth research, paired with a belief that our work would change the brand, and potentially change lives for the better. We immersed ourselves in the world of post-secondary services for people on the autism spectrum and those with learning differences. We employed secondary research, led in-depth interviews and conducted mall intercepts to provide strategic direction. We created the MICC Brand Ethos, naming, brand architecture, identity and image system, bulldog spirit symbol, messaging, public relations, internal communications, video development, website reskin, and advertising.

For employees and the outside world, we create warm and inclusive brands that are exciting and inspiring.



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