Project Description

MICC

How do you get an inspiring organization to pivot from a small nonprofit to an international destination?

OUR SOLUTION

We started with in-depth research, paired with a belief that our work would change the brand, and potentially change lives for the better. We immersed ourselves in the world of post-secondary services for people on the autism spectrum and those with learning differences. We employed secondary research, led in-depth interviews and conducted mall intercepts to provide strategic direction. We created the MICC Brand Ethos, naming, brand architecture, identity and image system, bulldog spirit symbol, messaging, public relations, internal communications, video development, website reskin, and advertising.

For employees and the outside world, we create warm and inclusive brands that are exciting and inspiring.

“We are so pleased with the new brand and image that Hilgers+Werner worked with us to create. Our endeavor was a big one, with the renaming and re-branding of an organization that hadn’t changed its image in over 20 years. We appreciated the research that Jody and Randy put into learning more about our organization, our vision and how the rest of the world sees us. The depth of their understanding of what we do, and what impact we want to make in the world was amazing! I appreciate Jody’s and Randy’s willingness to present everything in the form of an open dialogue, always taking in ideas and listening carefully to our stakeholders. We are so pleased with our end result, and so grateful to Hilgers+Werner for all of their hard work.”

–Amy Gudmestad, Executive Director of MICC

OUR SERVICES INCLUDED:

 

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